I have managed all aspects of e-commerce operations for over two decades, including scaling a startup to over $100M in total revenue. My experience covers everything from high-volume catalog management (over 500k SKUs) and custom WMS development to optimizing luxury DTC storefronts on Shopify Plus and BigCommerce. I focus on creating a seamless bridge between digital marketing, user experience, and back-end fulfillment.

I provide a rare blend of founder-level vision and hands-on operational experience. I’ve seen nearly every scenario in this industry, which allows me to identify growth opportunities or technical hurdles that others might overlook. I prioritize transparency; if a process or vendor isn't serving your goals, I offer the direct, data-driven feedback needed to course-correct and protect your bottom line.

I focus on actionable data over vanity metrics. Whether it’s luxury hospitality or high-volume retail, SEO is about the intersection of small wins and long-term trajectory. I help brands optimize for the current landscape while preparing for the shift toward AI Overviews (AIO), ensuring digital discovery translates directly into revenue.

My role is highly adaptive. I am equally effective as a strategic sounding board for a single day or as an embedded consultant for long-term transformations. Because I work well both independently and within existing agency structures, I can help manage outside vendors to ensure they meet high standards of efficiency and cost-effectiveness.